Even with online shopping more popular than ever, there’s still a place for traditional retail establishments. As long as you’re able to offer great bargains on in-demand products, there’s a good chance your first foray into store ownership will be successful. Providing customers with a unique shopping experience by creating an aesthetically pleasing store space can also prove beneficial to your business. However, if this is your first attempt at designing a store, you may be feeling out of your depth. Fortunately, putting the following tips to good use can go a long way in simplifying this task.
1. Aim for an Entrance That Wows
In an effort to elicit immediate interest, create a store entrance that wows. Being able to capture customers’ attention right off the bat will increase your odds of turning window shoppers into paying patrons. This means adorning your storefront with visually appealing signage and imagery that’s representative of your business as a whole. Additionally, make sure a few of your flagship products are strategically placed in the main window, as this will help catch the attention of passersby.
2. Work with an Interior Design Firm
If this is your first attempt at creating a store space, it may be in your best interest to enlist the aid of seasoned pros. Experienced commercial interior design firms can help business owners select color schemes, shelving units and general layouts that are perfectly suited to their respective establishments. Working with one of these firms can take the hassle out of designing retail space and set the stage for a store’s long-term success.
3. Make Checkout Counters Small and Non-Invasive
Minimizing counter space stands to improve your business’s customer relations. Large, bulky and intrusive checkout counters often separate clerks and salespeople from customers, thus creating a sense of separation. This, in turn, makes patrons less likely to request assistance or make their concerns known. With this in mind, store owners should opt for minimalism when creating counter space.
There’s no question that online shopping is here to say. Being able to purchase a variety of items from one’s phone or computer is a convenience that few consumers are likely pass up. However, this isn’t to say that brick-and-mortar establishments are no longer relevant. First-time store owners who wish to find success in retail would be wise to heed the previously discussed pointers when designing their businesses.